As we celebrate Thanksgiving, let’s take a moment to appreciate the heart of our communities—small businesses. On Small Business Saturday, and throughout the holiday season, it’s important to recognize the significant role small businesses play in shaping our local economies and supporting community growth.
Small Businesses: The Backbone of the Economy
With over 34.8 million small businesses in the U.S. employing nearly 59 million people, small businesses make up 99.9% of all businesses and account for almost 46% of all jobs. While many small businesses are owned and operated by just one or two people, their economic impact cannot be overstated. Some of today’s small businesses will grow into large employers in the future, further strengthening the economy.
How Small Businesses Strengthen Local Communities
Small businesses are not just job creators; they are vital to the social and economic fabric of their communities. Here’s how:
- Money stays in the local economy: When you spend money at a small business, it stays within your community. The business owner and employees spend that money locally, creating a ripple effect of local job creation and economic activity.
- Ability to meet the unique needs of their community: Small business owners have the flexibility to pivot quickly and meet the specific needs of their customers. Without the need for top-down approval, they can respond swiftly to new opportunities, ensuring their businesses are relevant and adaptable.
- Creates a community identity: Many small businesses have been a cornerstone of their communities for decades. For example, one of the best-known small businesses in our area is about to celebrate its 100th anniversary! These businesses become synonymous with local identity, embodying the history and culture of the area.
- Involvement in local civic life: Small business owners often participate in community organizations like the Chamber of Commerce, Rotary clubs, and local initiatives. This active involvement helps address local challenges while creating a sense of shared purpose in the community.
- Innovation and supporting other small businesses: A local restaurant might source ingredients from nearby farms, or a boutique could sell locally made products. Small businesses frequently collaborate with each other, creating unique shopping experiences and boosting one another’s success.
Show Your Appreciation on Small Business Saturday
As we reflect on the many blessings we have this Thanksgiving, I encourage you to show your gratitude by supporting small businesses this holiday season, especially on Small Business Saturday. Visit local shops, dine at locally owned restaurants, and think about allocating some of your Christmas shopping budget to support your favorite small businesses. When you shop local, you’re investing directly in the future of your community.
If you’ve heard about any small business owners giving back to the community or supporting charitable causes, take a moment to recognize their contributions. A simple “thank you” can go a long way.
A Special Note to Small Business Owners
If you’re a small business owner, remember to be grateful for your customers—they don’t have to shop with you, they choose to. Showing appreciation can take many forms, from offering special perks like gift wrapping or loyalty programs, to simply offering a friendly smile or a kind word. It’s a great time to strengthen the relationship with your customers and show them you value their support.
The Power of Kind Words
In this busy season, both customers and business owners can benefit from a kind word of thanks. After all, as the old saying goes: “Kind words are like honey—sweet to the soul and healthy for the body.” (Proverbs 16:24)
Happy Thanksgiving and Happy Small Business Saturday!
May you experience joy and blessings this season, and may your small business continue to thrive in the coming year!
Susan's Reflections 
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