Tag: small business finances

Small Business Owners: Free Up Your Time and Boost Profits with a Virtual Assistant

The demands of running a business are endless. As a small business owner, you’re responsible for overseeing daily operations, managing employees, handling financials, filing taxes, networking, planning marketing campaigns, making growth decisions—and that’s just the start.

It’s no surprise that many entrepreneurs experience stress and overwhelm.

One proven way to lighten the load is by outsourcing tasks that either fall outside your comfort zone or don’t require your direct decision-making. A virtual assistant (VA) can be an affordable, flexible solution to help you manage your workload while allowing you to focus on growing your business.

Tasks Commonly Outsourced to Virtual Assistants

Start by identifying which responsibilities you’re comfortable handing off. Many small business owners delegate tasks in the following areas:

Marketing Tasks

  • Creating ads and promotions for traditional marketing outlets
  • Developing content for social media platforms
  • Responding to comments and messages on social media
  • Creating and maintaining a marketing calendar
  • Graphic design and video editing

Administrative & Back-Office Tasks

  • Data entry
  • Scheduling appointments and meetings
  • Replying to customer inquiries and messages
  • Invoicing and recording payments
  • Paying bills

Bookkeeping Tasks

  • Recording daily transactions
  • Payroll processing
  • Reconciling bank statements
  • Maintaining ledgers
  • Filing insurance claims

Financial Reporting Tasks

  • Filing quarterly and annual payroll reports
  • Filing monthly sales tax reports
  • Running monthly profit and loss statements
  • Developing cash flow analyses

Technical & Web Support Tasks

  • Developing and maintaining your website
  • Updating site links and plugins
  • Providing IT support
  • Overseeing cybersecurity

How to Hire a Virtual Assistant

If you’ve decided a virtual assistant might be right for you, follow these steps to get started:

1. Identify Tasks to Outsource
Make a list of the duties you’d like a virtual assistant to handle.

2. Estimate Time Requirements
Determine how many hours per week these tasks will require.

3. Research Pay Rates
Check the going rates for the type of work you need in both the U.S. and international markets.

4. Evaluate Your Budget
Decide what you can afford. If needed, prioritize only your most time-consuming or uncomfortable tasks.

5. Create a Job Description
Be clear about responsibilities and required skills—such as bookkeeping certification, social media experience, or website management. If hiring internationally, specify proficiency in English.

6. Search for Candidates
You can find virtual assistants through:

  • Freelance platforms (Fiverr, Freelancer, Upwork)
  • Virtual assistant services (Zirtual, Time etc., Belay)
  • Referrals from your professional network

7. Screen and Interview Applicants
Look for:

  • Relevant work experience
  • Strong communication skills
  • Proven reliability and time management
  • Positive references
  • Optional: assign a short test task

8. Onboard Your VA

  • Set clear expectations for tasks and deadlines
  • Use affordable project management tools like Monday.com, ClickUp, or Teamwork.com
  • Provide regular feedback and encouragement

Final Thoughts

If you find the right virtual assistant and outsource the tasks that take the most time or cause the most stress, your workload — and stress level — can be reduced significantly. More importantly, you’ll free up valuable time to focus on the aspects of your business that only you can do.

While hiring a virtual assistant does require an investment, it can pay for itself in several ways. For example:

  • A skilled virtual assistant managing your social media accounts can increase engagement and attract new clients.
  • Delegating routine administrative or bookkeeping tasks frees you to spend more time meeting with clients, networking, or developing new services.
  • An assistant handling website updates or email responses ensures customers receive timely attention, which can improve customer satisfaction and lead to repeat business.

When you use your reclaimed time to focus on revenue-generating activities, your business can become more profitable — turning your virtual assistant from an expense into an investment.

If you’ve ever hired a virtual assistant, I’d love to hear your insights and advice in the comments!

Is Your Business Healthy? Let the Numbers Tell the Story

Over the past few weeks, we’ve discussed how to create and understand your financial statements. Now it’s time to turn our attention to reviewing and assessing those statements.

Regularly analyzing your financial data is essential to:

  • Determine if your business plans are working
  • Identify problems such as theft or fraud
  • Evaluate how your business compares to others in your industry
  • Spot trends that may positively or negatively affect your revenue

Are Your Plans Working?

Your cash flow worksheet was based on projected monthly sales over two years. You made critical business decisions—such as hiring staff, leasing space, and applying for financing—based on those projections.

If your actual revenue is falling short of projections, you may be burning through cash faster than expected. Identifying that early allows you to make adjustments, cut expenses, or secure additional funding.

On the flip side, if your revenue is exceeding expectations, you might be struggling to meet demand or maintain excellent customer service. In that case, you may need to hire more staff or set clearer expectations with customers regarding delivery times.

Identifying Problems

When I owned a restaurant, we were required to complete a weekly profit and loss statement and submit it to headquarters along with our royalty payment. Two numbers I always paid close attention to were payroll and cost of goods sold (COGS).

Our goal was to keep payroll under 22% of revenue and COGS under 35%. If either number was too high, it triggered an investigation. Here are some examples:

Payroll Red Flags

  • Overstaffing during slow periods: I reviewed scheduling during off-peak hours and made necessary adjustments.
  • Employees clocking in early or out late: I compared timecards to the schedule. One student used to come in early to do homework, but I didn’t realize he was on the clock!
  • Overtime pay: This often happened when a nearly full-time employee picked up extra shifts. We learned to ask part-time staff to cover instead.

Inventory Red Flags

  • Improper food preparation: Mistakes led to waste. We retrained employees or reminded them to follow special instructions more carefully.
  • Excess food on the buffet: Supervisors learned to reduce what was put out in the last 30 minutes of service.
  • Ordering errors: Overstocked perishables spoiled; running out meant buying from local stores at higher prices.
  • Theft: This included employees eating food without paying, giving away food, or failing to ring up sales and pocketing the cash.

Even if you’re not in the food service business, these examples illustrate how to track down the causes of higher-than-expected costs.

Comparing to Industry Standards

Analyzing your financial statements also helps you understand how your business stacks up against others in your industry. Industry benchmarks are available through association data, IBISWorld reports, and other sources.

For more on this, check out my blog: Comparing Your Financial Ratios to Industry Standards – Susan’s Reflections

Spotting Financial Trends That Spell Trouble

Declining sales volume is a major red flag. A brief dip might be seasonal or due to temporary competition. But if the trend continues, take a closer look:

  • Customer service issues: Even one rude or careless employee can cost you business. Many customers won’t complain—they’ll just leave.
  • Product quality issues: Poor-quality goods can lead to returns and dissatisfied customers.
  • Missed deadlines: Late deliveries frustrate clients. Evaluate every step in your supply chain to find and fix delays.

Rising accounts receivable can signal that your customers are struggling to pay. This slows your collections, reduces cash flow, and makes it harder to pay your own suppliers. If your receivables are growing:

  • Identify which customers are paying late and ask why.
  • Consider adjusting their credit limits or payment terms.
  • Project your cash flow for the next few months.
  • Talk to your banker about a line of credit, and ask suppliers for more favorable terms if needed.

Declining profit margins are another warning sign. Investigate the root cause. It could be:

  • Rising supply costs: Due to inflation, fuel prices, or shortages. Consider discontinuing low-margin items or sourcing more affordable alternatives.
  • Increased wages: If labor costs have risen, look for ways to improve productivity or automate processes.
  • Higher operating expenses: These might include utilities, insurance, or telecom services. Shop around for better rates, reduce waste (like leaking pipes or lights left on), and review whether you’re paying for services you don’t need.

Final Thoughts

Every business is different, but all must control costs and protect profit margins. Assessing your financial ratios regularly helps you identify problems early—before they impact your bottom line. Use the examples above as a guide to evaluate your own financials, make informed decisions, and position your business for long-term success.

If you’d like help reviewing your financial statements or identifying potential issues, don’t hesitate to reach out. I’m here to support you! You can email me at susan.ball5@aol.com.